Hi, I’m Trini!
I am a Chilean-born digital marketing and design specialist.
My career began in design, where I learned the importance of identifying problems and spotting opportunities for creative solutions. As I progressed, I saw how naturally design and marketing intersect, both aiming to connect people with brands in meaningful ways. My curiosity and desire to understand every facet of my work led me to dive deeply into marketing—exploring strategies, customer behavior, and data-driven techniques to expand the impact of my designs.
Today, I merge my expertise in both areas to create holistic, engaging brand experiences. By combining design’s visual storytelling with marketing’s strategic insight, I’m able to develop campaigns that are not only visually compelling but also effective in reaching and resonating with audiences. For me, the most rewarding part is seeing a brand come to life across platforms and knowing that every piece, from the strategy to the visuals, is purposefully aligned to make a lasting impression.
MY STUDIES
With a strong foundation in both creative design and strategic marketing, my educational background has equipped me with the skills to excel in the digital marketing and design fields.
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This course provides specialized training in crafting, automating, and analyzing email marketing campaigns for ecommerce. It covers segmentation, personalized content strategies, and performance metrics, enabling effective customer engagement and increased conversion rates.
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An in-depth course focused on advanced techniques for creating, optimizing, and managing Facebook and Instagram ads tailored to ecommerce. Topics covered include targeting strategies, performance tracking, and conversion optimization to drive effective and measurable results.
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Focused on adapting marketing approaches to the forces driving disruption in the digital landscape, this program provided insight into evolving consumer behavior, media consumption trends, and the use of innovative technologies like artificial intelligence. Through a data and analytics-driven approach, it equipped me to create future-oriented, adaptable strategies for leveraging social media, emerging technologies, and digital marketing channels effectively.
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This program explored the use of digital marketing tools such as social media and mobile technology to enhance the customer experience. Emphasizing experimentation and analytics, the program taught strategies to gain data-driven insights, enabling businesses to make informed, customer-centric decisions that drive value and innovation in their broader marketing approaches.
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Specialized in the full production process of fashion advertising campaigns, this course covered each stage in depth, from initial concept development to final delivery. Training included creating a compelling concept, selecting the right team (photographers, stylists, models), planning and directing photo sessions, and overseeing the editing process to achieve a polished final product. This hands-on program provided a comprehensive understanding of managing each aspect of campaign production to ensure cohesive, brand-aligned visual storytelling.
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Completed a comprehensive 5-year program in Integrated Design, focusing on developing versatile design skills to address complex problems creatively and strategically. This program emphasized a human-centered approach, training in areas such as product and visual communication design, user experience, and systems thinking. With a strong foundation in interdisciplinary collaboration, I learned to create impactful, functional designs that align with both user needs and business objectives, preparing me to apply design thinking effectively across diverse fields.
Through a blend of creative vision and strategic insight, I’m dedicated to crafting experiences that resonate with audiences and drive meaningful results. I look forward to collaborating with brands that value innovation, storytelling, and a customer-centric approach, creating work that not only meets goals but also inspires connection.
