In-store Branding
At Blue Bird Coffee, I design in-store branding elements that enhance the café’s atmosphere and reflect its unique identity. From impactful window graphics to functional details like pastry name cards, each project is carefully crafted to create a cohesive, welcoming experience for customers. This in-store branding work balances form and function, providing clear information while maintaining the café’s distinctive aesthetic.
-
Creating visually appealing designs that are clear, functional, and aligned with brand aesthetics.
-
Designing graphics that fit the environment and enhance the in-store experience without overwhelming it.
-
Ensuring each design element contributes positively to the customer journey and interactions within the space.
-
Tailoring designs to fit specific spaces, surfaces, and materials, from large wall menus to small pastry labels.
-
Managing the planning, creation, and implementation phases for each piece of in-store branding.
IN-STORE PROJECTS
Main Window Graphic: Displays the café’s name, hours, and unique features, inviting passersby and reinforcing brand identity.
Wall Menu & Pastry Name Cards: Created a visually engaging menu on the main wall inside the café and small, branded name cards for each pastry. Both items ensure easy navigation of offerings while adding to the café’s personalized and aesthetic experience.
Entrance Graphic: Designed a prominent graphic outside the café, featuring Blue Bird’s name and inviting details, to welcome customers in and set the tone for their experience.
Running Club Graphic: A dedicated graphic for the running club that highlights Blue Bird’s community-focused and active lifestyle approach.
*Printing in process