Creative Direction, Content Production & Post Production
For Blue Bird Café, I manage the full creative process remotely—from the first idea to the final product. I start by developing concepts that reflect Blue Bird’s unique vibe around coffee, jazz, and community. I then create detailed presentations with clear instructions, examples, and visual guides to help the team understand and execute the vision.
Throughout production, I coordinate with the team to bring the concept to life, ensuring each stage flows smoothly. In post-production, I handle editing and final touches to make sure everything aligns with Blue Bird’s brand. This process allows me to direct and shape Blue Bird’s content in a way that connects with its audience, all while working remotely.
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Generating creative ideas that align with Blue Bird’s brand identity and storytelling themes (coffee, jazz, community, sports, and design)
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Crafting narratives that resonate with Blue Bird’s audience and bring brand values to life through visual content.
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Designing mood boards to establish the visual tone, color schemes, and aesthetic direction for cohesive content.
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Collaborating with and managing photographers, stylists, models, and editors to bring the creative vision to life.
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Guiding the execution of photo and video shoots to capture high-quality, brand-aligned content.
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Setting the visual style and overseeing on-set styling, lighting, and composition to ensure alignment with Blue Bird’s look and feel.
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Overseeing editing to refine and enhance content, ensuring visual consistency and quality in the final assets.
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Developing clear, detailed presentations with visual examples, instructions, and guidelines for remote team execution.
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Organizing timelines, tracking milestones, and ensuring each stage of production progresses smoothly from concept to delivery.
