Social Media Management
I handle the full process for Blue Bird Café’s Instagram, from creating the strategy to designing content and managing posts. Since I began in April 2024, I’ve grown the account from 1,8K to 14K followers (a 678% increase) and increased our reach by 737.5%, now reaching 521K views monthly.
I develop a strategy that highlights Blue Bird’s unique blend of coffee, jazz, sports, and design, creating a visually engaging and cohesive feed. Each post is designed and scheduled to reflect the café’s lifestyle vibe, with engaging captions and interaction with followers to build a loyal community. This approach makes Blue Bird’s Instagram a welcoming, vibrant space that genuinely represents the brand.
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Developing a tailored social media strategy that highlights Blue Bird’s unique themes of coffee, jazz, sports, and design.
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Designing posts and selecting visuals that align with Blue Bird’s brand voice and aesthetic.
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Planning and scheduling content to ensure consistent posting across Instagram.
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Creating content that encourages followers to connect with and advocate for the brand.
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Monitoring metrics (reach, engagement, follower growth) to evaluate content performance.
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Adjusting strategies based on analytics to maximize reach and engagement.
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Crafting captions and posts that reflect Blue Bird’s personality and build brand loyalty.
SOME OF OUR BEST PERFORMING POSTS
(Click to see)
