In my role managing Kaya Unite’s Instagram, I developed and executed a comprehensive strategy to drive growth and engagement while maintaining the brand’s unique identity. This involved overseeing every aspect of the platform, including content planning, design, scheduling, and community interaction. My work led to a 22.1% increase in followers (from 121K to 148K) and a 32% boost in engagement from April 2023 to February 2024, achieving notable growth by ensuring each post, reel, and story resonated with our audience and reinforced brand consistency.
Social Media Management
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Building a tailored strategy that aligns with brand goals and drives growth.
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Designing engaging visuals, reels, and stories that capture attention and reflect the brand’s style.
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Writing brand-aligned captions and engaging with followers to foster a loyal community.
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Writing brand-aligned captions and engaging with followers to foster a loyal community.
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Understanding and leveraging audience preferences to create relatable, impactful content.
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Using analytics to refine strategies and continuously improve results.
HIGHLIGHTS FROM OUR FEED
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