For Kaya Unite, commercial campaigns are designed with a focus on conversion during key events like seasonal sales. Given Kaya’s subtle approach to promotions, each campaign must strike a balance between encouraging conversions and maintaining the brand’s exclusive and understated tone. I lead every stage, from crafting a targeted marketing strategy and defining channel tactics to creating content, optimizing each piece, and analyzing outcomes. These campaigns span multiple channels, including the website, social media, ads, and email marketing.
Commercial Campaigns
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Developing cross-channel strategies that drive conversion while aligning with brand values.
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Creating visuals and messages that resonate with the audience and stay true to Kaya Unite’s aesthetic.
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Customizing content for each platform—website, ads, social media, and email—to maximize reach and impact.
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Monitoring campaign performance, refining strategies, and reporting on key metrics.
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Coordinating timelines and resources for smooth execution across multiple channels.
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Crafting brand-aligned, persuasive communication that drives conversion while respecting brand tone.
CYBER MONDAY 2023
The global Cyber event is a key annual opportunity, and for Kaya Unite, it represents one of the most significant sales periods of the year. Given its importance, this campaign demands a robust, carefully crafted strategy to maximize impact and meet high sales expectations. However, unlike other retail brands that emphasize discounts overtly, Kaya Unite maintains a refined approach, preserving its unique brand essence. For the October 2023 Cyber campaign, I strategically incorporated bold colors and custom illustrations, striking a balance between highlighting promotions and staying true to Kaya Unite’s identity. This nuanced visual approach allowed us to communicate value while reinforcing the brand’s distinctive character.
Discounted Categories
Showcasing the benefits of shopping in-store
Mailing