Lifestyle campaigns at Kaya Unite allow us to connect with our audience on a deeper, more holistic level. These campaigns focus on brand-building and communicating Kaya’s philosophical essence through abstract concepts that inspire and engage. From conceptualization to production, I lead each step of the process—defining the theme, producing visuals, and strategically distributing content across platforms. These campaigns are carefully evaluated post-launch to assess impact and inform future strategies.
Lifestyle Campaigns
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Defining abstract concepts that reflect the brand’s values and connect with the audience.
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Creating cohesive narratives through visuals and video that embody the brand’s lifestyle-driven identity.
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Overseeing production and distributing content strategically across channels.
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Maintaining cohesive messaging and visuals across all digital touchpoints.
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Understanding audience values to foster genuine brand connections.
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Analyzing results to gauge effectiveness and inform future lifestyle campaigns.
Roots Revival is a lifestyle campaign that embodies one of the deepest values of our brand: returning to the roots and embracing a more natural way of life. The name “Roots Revival” reflects this journey back to the basics and resonates with the use of natural linen in our products. This campaign invites you to break away from convention, leave behind the distractions of modern life—Babylon—and reconnect with yourself on a deeper level. It’s an invitation to disconnect in order to find a true connection within.
Instagram Stories
Reel
Mailing