Content Creation & Production
As Art Director, I led all aspects of content production for Kaya Unite, ensuring every piece aligned with brand vision. My role covered every detail, from concept development and reference gathering to team coordination and post-production editing. Our content varied from lifestyle shoots in natural settings to studio shots focused on individual products and ecommerce visuals for the website.
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Translating brand concepts into visually compelling content that resonates with the audience.
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Managing all logistics, including team selection, references, and on-site arrangements.
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Leading diverse shoots, from lifestyle to product-focused visuals, to meet various brand needs.
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Ensuring high-quality, polished content through attention to detail in editing.
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Producing a variety of content styles that fit different campaign goals and contexts.
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Upholding brand standards in every piece, from concept to final production.
Ecommerce sessions are focused on capturing each product’s appeal and functionality to drive online sales. These shoots require meticulous attention to presentation, ensuring products look both attractive and informative for potential customers. Given Kaya’s extensive seasonal catalog of over 100 products, these sessions are carefully organized into two intensive 12-hour days. My role involves not only overseeing the technical aspects but also maintaining a positive, productive environment, keeping the team motivated throughout the demanding schedule. Precise planning and time management are essential for delivering high-quality results on a tight timeline.
ECOMMERCE SHOOTING
Product shoots emphasize showcasing items in visually appealing, brand-aligned settings. At Kaya, natural backdrops are often selected to reflect the brand’s connection to nature. These sessions require a keen eye for detail, ensuring every product is impeccably presented without any imperfections. From adjusting fabric to refining angles, my focus is on creating polished images that highlight each product’s quality and aesthetic, reinforcing the brand’s identity.
PRODUCT SHOOTING
Lifestyle shoots are dynamic productions that capture the brand’s essence and energy, often set in outdoor locations that add authenticity to the visuals. These shoots involve extensive logistics, requiring coordination of the team, technical equipment, and product transportation. While a defined shot list provides structure, flexibility is also key, as outdoor conditions often present unexpected challenges. My expertise in managing both the creative and logistical elements ensures each session runs smoothly, capturing Kaya’s spirit while delivering impactful lifestyle imagery.
