As Art Director for Kaya Unite, I led the website redesign to ensure our digital presence accurately reflected the brand’s active and energetic spirit. The original site lacked alignment with our brand identity, featuring outdated typography and a style that didn’t capture Kaya Unite’s vibrant and dynamic essence. Over several months, we engaged in a detailed design process, conducting research, gathering references, and developing initial mockups. This iterative process allowed us to refine and align every element with our vision. The final design embodies the brand’s commitment to simplicity, mirroring our lifestyle and providing a clear, accessible user experience that truly represents Kaya Unite.
Website Design
-
Ability to assess brand identity and ensure design choices accurately represent Kaya Unite’s active and energetic style.
-
Skilled in conducting research and gathering visual references that align with the desired brand aesthetic and user experience.
-
Proficient in selecting modern, readable typography and visual elements that support brand values and improve user readability.
-
Expertise in designing user-centered layouts that are intuitive and accessible, ensuring a seamless navigation experience.
-
Ability to create and iterate on mockups to visualize design choices and refine the website’s look and functionality.
-
Ensuring all elements—from typography to layout—are cohesive and polished, achieving a professional final product.
THE PROCESS
Original Website
Final Mock up