Lifestyle Campaigns

Lifestyle campaigns at La Estantería are conceptual projects designed to convey the brand’s unique spirit and values. Focused on branding, these campaigns aim to reinforce the brand’s identity and value. My role involves the complete development of the campaign, from initial conceptualization to marketing strategy, ensuring that every graphic and video aligns with the brand’s message and aesthetic. I also handle the planning and implementation of each element, creating a cohesive visual and emotional experience that deeply resonates with the audience and strengthens La Estantería’s identity.

Crafting a compelling concept that aligns with La Estantería’s brand identity and enhances brand perception.
Designing high-quality visuals and video content that convey the campaign message across digital channels.
Developing a multi-channel strategy to effectively reach and engage the target audience.
Understanding the audience’s lifestyle and preferences to create relatable, emotionally resonant content.
Organizing timelines, resources, and coordinating each phase for smooth campaign execution.
Measuring campaign results and providing insights to optimize future strategies.

For PUF’s “Create Your Own Oasis” spring lifestyle campaign, we developed a concept focused on transforming outdoor spaces into personal retreats, perfectly designed for relaxation and enjoyment as warmer days approach. The campaign’s branding-centered strategy aimed to connect emotionally with customers, highlighting the comfort and style that PUF brings to patios and terraces. From the initial concept to the digital strategy, I oversaw every step of the process, creating all graphics, videos, and digital assets for social media, website, and email marketing. This comprehensive approach reinforced PUF’s vision of creating inviting, stylish outdoor spaces.