Commercial Campaigns
For La Estantería, commercial campaigns are strategically crafted to drive significant conversions during key market events like Cyber Monday and Christmas. I develop a comprehensive digital strategy tailored to each campaign, focusing on maximizing reach and impact by connecting with existing customers and expanding into niche audiences. I manage every aspect of execution—from selecting impactful content to creating tailored graphics and videos—ensuring cohesive visuals across social media, the website, ads, and email marketing. Additionally, I oversee Shopify management, adjusting prices and handling any technical issues that arise, ensuring a smooth and optimized shopping experience. This all-encompassing approach allows La Estantería to execute powerful, results-driven campaigns that effectively engage our audience and drive conversions.
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Developing targeted campaign strategies to maximize reach, conversions, and engagement with core and niche audiences.
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Crafting impactful graphics and videos for social media, website, email, and ads, ensuring brand consistency.
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Managing campaign assets and messaging across all digital channels for a cohesive customer experience.
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Overseeing Shopify backend, adjusting prices, and resolving technical issues as needed to optimize the shopping experience.
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Designing and scheduling email campaigns that engage customers and drive traffic to promotions.
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Tracking KPIs to measure campaign success, making data-driven adjustments to maximize impact.
OUR LATEST PROJECT: CYBER MONDAY 2024
For Cyber Monday 2024, we crafted a comprehensive, three-stage strategy to maximize engagement and conversions. The campaign began with a pre-Cyber phase focused on generating anticipation, followed by the main Cyber Monday event, and concluded with an extended period to drive urgency and capture last-minute sales. Each stage featured tailored content, from engaging social media graphics and targeted ads to cohesive website visuals and email campaigns, all designed to guide customers seamlessly through the purchase process. The results exceeded expectations, with objectives surpassed and a remarkable 233% increase in sales compared to last year.
To bring each stage of the Cyber Monday 2024 campaign to life, we created a series of targeted graphics tailored to maximize impact across different channels. Here are some examples of the visuals used to build anticipation, engage customers during the event, and drive urgency in the final phase.
Instagram Stories
Website Banner
Reel
Mailing