Social Media Content Management
La Estantería’s social media strategy emphasizes visually engaging, lifestyle-driven content that reflects the brand’s accessible luxury style. Through a carefully planned content calendar that highlights seasonal themes, product launches, and promotions, the strategy showcases brands like Hers, Wuls, and Puf. Since March, this approach has resulted in a growth of 5.6K followers, a 35.2% increase, along with a 51.5% boost in reach, significantly enhancing brand visibility and community engagement.
-
Creating a social media strategy aligned with La Estantería’s brand goals, target audience, and seasonal themes.
-
Selecting content that reflects La Estantería’s unique aesthetic and values, including products, lifestyle imagery, and user-generated content.
-
Organizing a content calendar to ensure a consistent posting schedule that highlights product launches, promotions, and brand stories.
-
Designing visually appealing graphics and layouts that enhance brand identity and ensure a cohesive feed.
-
Staying up-to-date with social media trends to incorporate relevant and engaging content formats.
-
Tracking metrics (engagement, reach, follower growth) to assess the effectiveness of content and refine the strategy.
-
Using data insights to adjust posting strategies, optimize content types, and improve engagement rates.
-
Integrating social media content with larger brand campaigns to amplify reach and create a unified marketing message.
SOME OF OUR FAVORITE POSTS
(Click to see)
